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Vision

Why “green,” why “culture”?

Sustainability has become a buzzword that carries various meanings today. Committing to environmental sustainability directly addresses the unavoidable and growing consequences our human activity has on the planet.

Green Culture means adopting environmentally sustainable practices into the Creative Industries.

It is not about individual acts or singular ideas, but implies an art of living, one that incorporates lifestyle, mentality, values and behaviour. Like all relationships and habits, Green Culture needs to be cultivated and cared for. It changes over time and needs to be reinvented, modified and adapted time and again.

Many industries around the world commit themselves to sustainability. Some are genuine, while others have merely realized its profitability and marketability, and are thus more ego-friendly than eco-friendly. The Creative Industries are slowly emerging onto the sustainability scene, and they have a chance to effect positive change on how sustainability evolves in the future.

From music, festivals and theatre, to fine arts, architecture, performance art and design, the cultural and economic value of the Creative Industries is growing. In addition to enhancing social and economic capital, they have an incredible power to create new and innovative ways of sustainable living. By using their creative minds and cutting-edge ideas, artists and cultural workers are in a perfect position to positively initiate change and influence the way sustainability is integrated in local communities.

Living sustainably means embodying a sustainable lifestyle. Without practicing what we preach, sustainable talk means nothing. Therefore, part of the responsibility involves actually being sustainable, in addition to promoting it. The Creative Industries have to address this side of the problem as well. They do have an impact on the environment and are responsible for taking proactive measures, like all other industries.

Promoting sustainability in the Creative Industries = protecting and enriching both human cultural life and the environment.


Why Montenegro?

Every place faces specific challenges when it comes to sustainability. Some countries are ahead of the game and have been tackling this issue early on. Others are slower to start and have limited resources. What works for one place may not work for another.

porto montenegro

What we see in SEE today is a growing need to mobilize sustainability efforts. With bold projects and original ideas already underway, we need to collectively push the sustainability agenda forward.

Situated on the edge of the western Balkan Peninsula, and bordering five countries (Serbia, Croatia, Kosovo, Bosnia, and Albania), Montenegro is a forerunner in spreading the global sustainability movement in the Creative Industries in the Western Balkans


Declared an ‘ecological state’ in 1991, Montenegro is a country with precious natural resources and astounding geographical beauty. This natural landscape is the country’s biggest asset and urgently needs to be protected.

By hosting the Green Culture Conference, Montenegro will serve as a hub for the regional community to kick-start innovative plans in creative sustainability.The conference will serve as an open forum to better understand what sustainability means in the Western Balkans. . It’s a chance for local artists and cultural workers to help design, promote and exemplify sustainable living.


What are the goals of the Green Culture Conference?

  • Bring together worldwide experts, local cultural promoters and leaders to engage in discussions about best practice and lessons learned in sustainability in the Creative Industries.
  • Introduce innovative, sustainable ways of funding sustainable projects
  • Establish an annual event that facilitates a strong network of regional organizations and experts in the Creative Industries who adopt sustainable standards and practices.
  • Connect this community with international experts and activate them to collaborate on pioneering projects in sustainability.
  • Sustain collaboration and progress with guides, action plans and resource tools.
  • Raise public awareness about sustainability and how the Creative Industries are implementing it.
  • Learn, share, think, work, and HAVE FUN!


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